A tattoo artist for the House of Pain parlor in Pacific Beach, Baker had a personal logo he wanted to use more effectively in his marketing. The first card simply used a die-cut version of the logo, but was eye-catching and effective.

The second design was created to mimic Playboy playing cards, which would entice customers to take a card. It was printed with a silk finish and spot-UV on both sides to add to that effect. It has proven to be an effective tool for his business.

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